Maxim Skorohod
Author of the RoASr blog
Seven signs an ad account is quietly wasting money
Seven checks I run on every account I inherit, with the real numbers they turned up: 92% of spend on queries with zero requests, 652 fake conversions out of 697, 27 ads out of 27 missing a headline.
What an AI agent can and cannot do inside a live ad account
An agent connected to a live ad account reads everything and changes nothing: a person makes every edit. Here is why the read side is where the money sits.
The conversion number your ad platform reports is probably wrong
An account reported 697 conversions last month; 45 of them were real, and cost per lead was four times what the dashboard showed.
Auditing your own ad account: what to actually look at
The order I check ad accounts in, starting with the spend that produced nothing and the conversion number that usually lies.
Raw MCP access to ad APIs is already free. Here is what is not
There are dozens of open MCP servers for ad platforms. The hard part was never the transport — it is permissions, client context and a log of every write.