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Prompts for ad analytics
28 ready prompts for Meta, Google and TikTok Ads. Each asks a couple of questions, reads your data through RoASr MCP and only gives advice: nothing changes in your ad accounts.
Audit
- Fast Account Health CheckA two-minute traffic light for every ad account: is sync alive, did anything drop or spike lately, and which high-severity findings are still open.Meta Ads · Google Ads · TikTok Ads
- Audit Findings → Action PlanTakes the open RoASr audit findings, groups them by severity and checklist category, sizes each by the spend it touches and returns a plan for the week.Meta Ads · Google Ads · TikTok Ads
- Meta Account AuditFull read of a Meta ad account: structure, frequency and fatigue, placements, ad quality rankings and the lead gen or ecommerce funnel, scored on the RoASr checklist.Meta Ads
- Google Search Hygiene AuditSearch terms and negatives, Quality Score by component, impression share lost to budget or rank, and bidding fit, scored on the RoASr checklist.Google Ads
- Conversion Tracking Health CheckChecks that conversions are recorded where clicks exist: daily click-to-conversion ratio, action buckets, Google conversion actions and duplicate spikes. Verdict per account.Meta Ads · Google Ads
Optimize
- Search-Term Cleanup → NegativesFind search terms that burn budget without converting or miss the intent, and get a vetted list of negative keywords to add yourself.Google Ads
- Budget Reallocation by EfficiencyCompare campaigns by profit or ROAS/CPA, check stability and diminishing returns, and get a cautious proposal for shifting a share of spend.Meta Ads · Google Ads · TikTok Ads
- Meta Creative Fatigue AlertA weekly check for Meta ad sets where frequency rises while CTR falls and CPM climbs. First run sets a baseline, later runs show only changes.Meta Ads
- Quality Score Fix ListFind the costly keywords with a weak Quality Score, see which component drags each one down, and get a fix list: ad copy, ad group structure or landing page.Google Ads
- Scaling Headroom CheckSeparate campaigns that lose demand to budget from those held back by bids or quality, check competitor pressure, and get a cautious scaling plan.Google Ads
- PMax Asset Group ReviewReview Performance Max asset groups: spend, conversions and CPA, weak assets, missing formats, and what to replace. No guesses about channels.Google Ads
Analyze
- Placement & Platform SplitWhere the spend actually went by placement and platform. Finds segments that cost more per result than average and cheap impressions that never convert.Meta Ads · TikTok Ads
- Geo & Device AnalysisCompares each country, region and device share of spend with its share of conversions, spots outliers and suggests bid or targeting adjustments as recommendations.Meta Ads · Google Ads · TikTok Ads
- Dayparting OpportunitiesWhich hours of the day and days of the week convert cheaper or dearer. Honest about small volumes and timezone uncertainty before suggesting any schedule.Meta Ads · Google Ads
- Conversion Mix & FunnelWhich actions count as conversions, how the funnel runs from view to purchase or lead, and whether duplicate or junk goals inflate the numbers.Meta Ads · Google Ads · TikTok Ads
- Landing Page PerformanceWhich Google Ads landing pages burn clicks without converting: spend, conversions, conversion rate and mobile experience where the data has it, plus what to check.Google Ads
Troubleshoot
- Why Did It Move? Root-Cause AnalysisA metric jumped or dropped. Find when it started, which campaigns and segments carry it, and the most likely cause.Meta Ads · Google Ads · TikTok Ads
- Conversions Dropped to ZeroEmergency check when conversions nearly vanished: find the date, tell a tracking break from a real drop, see which accounts and actions are hit, and what to verify by hand first.Meta Ads · Google Ads
- CPC / CPM Spike DiagnosisClick or impression got more expensive. Find the date, where it happened, how much comes from auction pressure and how much from your own CTR, and what to do.Meta Ads · Google Ads
Reports
- Monthly Executive SummaryA plain-language monthly summary: five numbers, change against last month, what worked, what did not and three decisions for next month.Meta Ads · Google Ads · TikTok Ads
- Weekly Client ReportA ready-to-send weekly report: this week vs last, key KPIs, best and worst campaigns, what to do next. Runs on a schedule and reports only changes after the first run.Meta Ads · Google Ads · TikTok Ads
- Daily Morning BriefFive to seven lines every morning: yesterday vs the 7-day average, real anomalies above the noise floor, new high-severity findings. Silent when nothing changed.Meta Ads · Google Ads · TikTok Ads
Create
- Creative Brief from Market WinnersTurns the competitor tag leaderboard and long-running ads in your niche into 5 creative concepts for your client: hook, angle, format, offer and how to test.Meta Ads
- Ad Copy Variants from Competitor AnglesFinds competitor ads by keyword or brand, breaks down 3–5 with Vision and writes original ad text for Meta and Google RSA in your client's tone.Meta Ads · Google Ads
Plan
- Channel Budget Split PlanPlans next month's budget split across Meta, Google and TikTok from the facts per platform and the client's goal, in three scenarios: conservative, base, aggressive.Meta Ads · Google Ads · TikTok Ads
- 30-Day Test PlanBuilds a 30-day testing roadmap of 4–6 tests from audit findings, weak campaigns and market angles, each with a success metric, test budget, duration and stop rule.Meta Ads · Google Ads
Competitors
- Competitor Creative TeardownTakes one competitor brand from the Meta Ad Library: what runs longest, clusters of angles, formats and offers, a Vision breakdown of the top 3 and what applies to your client.Meta Ads
- Weekly Competitor WatchEvery week, for a list of competitor brands: new creatives, long-runners, ads that disappeared (a likely retired winner) and shifts in offers and angles. Baseline first, then only changes.Meta Ads